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build capacity and connect the people who shape the storytelling ecosystem.
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What is Story Lab?
Building the infrastructure behind African disability sport stories.
StoryLab is a continental storytelling and audience development infrastructure that brings together athletes with disabilities, broadcasters, journalists, digital creators, community storytellers, disability advocates and sport organisations to build a distributed ecosystem where stories create audiences, audiences generate data, and data drives stronger participation, investment and more inclusive sport systems across Africa.
Story Lab engine
01 / Telling the stories
Stories
Authentic, Locally led Narratives
Authentic, locally led narratives that reflect the diversity of disability sport across Africa—capturing grassroots participation, athlete journeys, communities, competitions and the people shaping more inclusive futures.
02 / The Engagement
Audiences
Discover, engage with champions
Communities that discover, engage with and champion disability sport—creating the visibility, connections and commercial value needed for the ecosystem to grow.
03 / The Data
Data
Intelligence generated through every story
Audience intelligence generated through every story, interaction and engagement, providing the evidence needed to inform decisions, unlock investment and strengthen participation systems.
How Story Lab works
Story Bank
Every story opens a pathway. Explore a growing collection of films, voices, ideas and experiences shaping disability sport across Africa.