The Collective

Can storytelling do more than raise awareness?

What if the process behind creating a story is just as important as the story itself?
Making Noise emerged from six years of research and practice exploring how storytelling can support disability inclusion through sport. Rooted in Communication for Social Change, it sees storytelling not as a one-way message, but as a collaborative process of listening, co-creating, experimenting and learning alongside athletes, creators and communities. Over time, that process revealed something more. Stories don’t just raise awareness—they can build relationships, uncover barriers and help strengthen the systems that make participation possible.

01 / The Team

Meet the Team

Our team combines years of industry experience with a drive for innovation. We believe great work comes from collaboration, trust, and a shared commitment to excellence. Get to know the faces guiding our vision every day.

Member

Co-Founder & Strategy Lead

Jennie works at the intersection of disability inclusion, sport and social change, with more than 15 years’ experience across international sport, research and development. Her work has spanned the Paralympic and Commonwealth movements, universities, international organisations and disability-led partners, building networks across Africa and globally. She brings together research, strategy and partnerships to shape Making Noise and turn learning into practical approaches that strengthen participation and inclusion.

02 / Cohorts

StoryLab Cohorts

Helping all athletes reach their personal best through expert support and proper gear.

The 2026 Inclusion Cohort

Empowering 15 adaptive athletes, coaches, and advocates driving global accessibility in sports.

The 2026 Inclusion Cohort

Empowering 15 adaptive athletes, coaches, and advocates driving global accessibility in sports.

John Doe

Sports Director

September 5, 2026 – Cohort alignment and goal setting with sports federations.

Building narratives that power real world participation.

03 / Trustees

Join a Future Cohort

Name *
Role / Background *
Skills *
Why do you want to join StoryLab? *
Country / Region *
Disability Sport Connection *
Portfolio / Links

From Story to participation

Share Your Story

Video Title *
Title of your video / story i.e Malawi para-sports
Description *
Your story description.
Upload Your Story *
Maximum file size: 200 MB
Click choose file to upload your video file